Solutions by role
One Observatory. Six work surfaces.
Six teams, six different work surfaces. Each opens the Observatory on the view that matches their week.
By role
Pick the surface that matches your week.
Catch positioning and message drift before the campaign ships.
Open the Message Drift surface to see where reviewers, AI answers, and competitor pages are starting to describe the category in different words than your campaign brief.
WorkflowWeekly: scan drift report, mark the three phrases worth correcting, route the rest to the content backlog.
Review signal examples
A board-ready perception snapshot you don't have to assemble.
The founder view collapses the week into one snapshot: what shifted, what stayed steady, what's worth raising in the next board call — with the source trail attached.
WorkflowMonday: open Weekly Brief, forward the snapshot, keep moving.
View sample brief
Client perception monitoring without the manual roll-up.
Per-client workspaces, per-client briefs, per-client evidence trails. Each report leaves the workspace with sources already attached.
WorkflowPer client: schedule the brief, review the drift card before the retainer call, send the export.
See agency plan
Buyer-language mining for the next launch narrative.
The Customer Language Map shows verbatim phrases trending up and down across reviews, communities, and AI answers — each quote linked back to the source.
WorkflowBefore a launch: pull the top phrases trending up, draft messaging against them, ship with receipts.
Open the Language Map
Spot reputation risk before it becomes an escalation.
Risk Radar surfaces emerging negative phrases, review spikes, and community threads early — with severity, source, and momentum on every alert.
WorkflowDaily: review the radar's top three, route the ones tied to live accounts before the next QBR.
Open Risk Radar
Walk into a press cycle knowing exactly what's being said.
The Comms view pulls together how reviewers, AI assistants, and competitor pages currently describe the brand — so statements, talking points, and pitch notes all start from observed language, not assumption.
WorkflowBefore an announcement: pull the latest Weekly Brief and Risk Radar, align spokesperson language, ship the statement with the source trail attached.
Open Weekly Brief